Have you heard the saying, “You can be in a room with a thousand people and still feel alone”? Well that’s how it can feel as a business owner. Now many people misunderstand me when I refer to this saying, so I’ll explain what I mean… The sense of being “alone” comes from being the … Continue reading Lonely at the top?
Preparing for a trade show can be a challenging experience. From the financial to the logistical, trade shows offer a massive range of benefits for your business but often demand an equally great amount of focus, work and commitment. Tip 1. Prepare a detailed, itemised and flexible budget in advance Budgeting for a trade show […]
We often hear the phrase bandied about to ‘set the agenda’ for certain issues. These are usually issues that you what you want to be debated, a debate which, as an authority figure, you can lead! If you can be seen as an authority figure on certain issues, then the ability to set an agenda […]
You can easily get used to regular, repeat business from a client. Then …no order, no explanation, nothing. It’s a horrid feeling. But think positive. You can win the business back. First, let’s look at some of the reasons for losing the business: One much-quoted survey suggests customers stop doing business because: 1% die; 3% […]
Research shows that email marketing presents amazing returns for companies. Despite this, other research has found that more and more marketing emails are not even making it into spam folders, let alone inboxes. Companies are finding it harder to reach email subscribers and recent research has found that more than 20% of opt-in messages don’t […]