Business Finance:Credit Unions and Payroll capitalisation
Email Marketing – Are You Getting The Message?
02/08/2010
By Kevin McSpadden, Co-Founder, More2
In an age where multichannel marketing reigns supreme and brands face a vast choice of routes through which to target customers, it’s vital that businesses come to terms with the subtleties and nuances of getting email marketing right and ensure that it fits in with their…

Rules Of Engagement: Email Marketing
06/07/2010
By Alexandra English, Marketing Manager, LBM Direct Marketing Ltd
Email marketing is the core communication tool for the vast majority of B2B and B2C companies throughout the UK and is fast taking over direct mail as the main form of marketing communications. Despite this, the legalities surrounding email marketing…

Using Data To Drive Results: Really Simple Email Segmentation
11/05/2010
By Jon Maddison, UK Country Director, Epsilon International
Personalising your emails with dynamic content based on recipients response profiles is a vital step in building a valuable and long lasting two way conversation with customers. While the most obvious starting point may be with those who are most ‘active’,…
