At a time when Wales needs to see growth in its entrepreneurial activity we are experiencing low levels of business start-ups and the permanent loss of some of our talented and most experienced entrepreneurs.
In my view we tend to focus too much on the specifics of the business idea and traditional ways of gaining financial support. In spite of being told repeatedly that investors back the entrepreneur, not his or her idea, we fail to nurture our best entrepreneurial talent especially when they experience failure, often losing them to other regions of the UK or by them becoming reluctant employees.
Equally we put them through the proverbial ringer when it comes to agreeing to finance their ideas and impose onerous conditions that often stifle rather than encourage risk taking often reducing their chances of success.
While all entrepreneurial activity is welcome, some possess greater economical potential, so are we effectively segmenting entrepreneurial activity? Often due to their funding terms we precipitate failure of our stars of the future usually at an inflection point in their development.
On a more strategic level, all the high status professions, namely law, banking, medicine etc, have their own think tanks and institutions but arguably, the most important of them all, entrepreneurship or wealth creation, as no central or regional voice lobbying to create an environment where enterprise and innovation can flourish.
Imagine a situation where the focus was on the talent and potential of the entrepreneur? Where failure was seen as a ‘right of passage’ and not stigmatised. When failures occur and a temporary period of respite is required, during which latent ideas for the next venture are being developed, the private sector was able to offer gainful employment to our best entrepreneurial talent – not unlike what happened prior to rugby becoming professional, when first class players worked for sympathetic companies within the community that the player represented. These nurturing companies and their communities could potentially benefit from supporting and developing talent, by sharing in their future success.
Equally we need to shift our thinking when it comes to finance. There are two basic ways of bringing cash into a business, namely, loan finance and revenue. Young Welsh businesses have been too dependent on the former for too long and many fail because of this.
Smart ways exist to fund young businesses and dramatically reduce ‘time to revenue’, but these ‘Lean Sales’ processes and methodologies are not understood by many. This is not surprising, since it takes a career to acquire this level of knowledge and it cannot be found in any text book. Shortening ‘time to revenue’, reduces the need to borrow but if, or when growth finance is required the the entrepreneur is in a much stronger position to achieve favourable terms from our reluctant banking or VC institutions.
So how are the interests of the entrepreneur best represented to ensure we create and sustain the environment for them to succeed? Moreover how can we nurture young talent and bring the smartest, leanest and most effective business practices to them leveraging the collective knowledge of those that went before? For example, how can we ensure that every leader of a potentially ‘game changing’ or disruptive technology business understands the ‘technology adoption cycle’ prior to defining their go-to-market strategy?
This is where we need to create a representative body that can influence the development of a coherent strategy for ‘Welsh Entrepreneurs’. One of the key aims would be to find ways to leverage current knowledge and ‘best practice’, facilitate integration of the various pillars of a vibrant business start-up community, needed to build entrepreneurial success.
There is no reason why Wales couldn’t be the best place to start a business in the UK, indeed we have many of the necessary features as well as a autonomous regional government with expanding powers.
Only through empathy for our entrepreneurs will we develop the insights necessary to create the environment for them and Wales to succeed. That process may be best served by creating a national body to act as a voice and focus for our wealth creators. To me, it seems perverse that one doesn’t already exist!












