29/06/09
By Claire West
• Customers demand greater service for less cost
• [b]SMEs losing clients in recession[/b], yet not prioritising customer service
• Firms place greater emphasis on finding new business
[b]Customers of the UK’s small businesses are demanding greater levels of service for the same or less cost from Small to medium sized…
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How many of you find it difficult writing the text for your websites? Often we know our business so well but find it hard to write a convincing business message for other people. Thinking through the project before you start can be very helpful.

24/06/09
By Mark Blenkinsop, Head of Search at creative digital agency, Pod1
[b]Social media[/b] is everywhere at the moment, you can’t pick up a paper or browse a news site online without finding a mention of it somewhere, and probably 90% of this is focused on [b]Twitter[/b].
With all the noise around it,…
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24/06/09
By Richard Wright, Marketing manager, Epsilon International EMEA
The nature of [b]email marketing[/b] has changed enormously over the past few years. No longer just a tool to drive short term sales, email is a highly-valued tool to develop and maintain long-term customer relationships through an ever-growing variety of devices and…
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24/06/09
Sarah Webb looks at how the rise in [b]social media[/b] has led to companies’ reputations increasingly being called into question.
Whilst we celebrated the fifth anniversary of Facebook this month, and the enormous growth in [b]social networking[/b], many businesses and their directors are not…
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17/06/09
-A [b]web 2.0[/b] provider’s viewpoint on today’s report-
The much-awaited Digital Britain report was released yesterday, with a few underlying issues drawing attention. Primarily, the report has attracted criticism about whether the universal goal of achieving 2mps is fast enough for average broadband speeds to homes and businesses across Britain….
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17/06/09
By Sam Brownfield, Founder and CEO of digital consultancy Tradewind London
[b]Extranet[/b] - cautious fisherman, B2B website or method of privately distributed information supply
[b]Cache[/b] - what Footballers buy their houses with, method of Gary Glitter’s downfall or reason why websites you return to run faster
[b]Cookies[/b] – Custard Cream, invasion of…
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23/06/09
By Lea Pachta
When times get tough, the pressure to trim costs is intense. Many businesses – large and small – reach for [i]“easy”[/i] cuts first, with Marketing a common area of attention.
But there are strong reasons to think before cutting [b]Marketing activity in recessionary markets[/b], for both short and…
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23/06/09
By Mick Dickinson
In the current climate no small business can afford to lose customers, so a CRM system could be a smart investment say the experts on [b]Marketing[/b] Donut.
In the current climate it’s more important than ever to make the most of every sales opportunity, including improving the way you…
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23/06/09
By Chris Halliburton, Professor of International Marketing, ESCP Europe
[b]Branding[/b] is [u]the[/u] key factor in most business successes. [b]Brand[/b] leaders consistently win out in most markets, do relatively better in recession, and show higher profitability through higher perceived quality levels and higher price premiums. This is a big claim, but…
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