Online Resource for Business » Business Advice

Email Marketing – Are You Getting The Message?

Welsh Business Feed — Fri, 03 Sep 2010 08:52:48 +0000

02/08/2010

By Kevin McSpadden, Co-Founder, More2

In an age where multichannel marketing reigns supreme and brands face a vast choice of routes through which to target customers, it’s vital that businesses come to terms with the subtleties and nuances of… Read the rest

Using Data To Drive Results: Really Simple Email Segmentation

Welsh Business Feed — Fri, 03 Sep 2010 08:52:47 +0000

11/05/2010

By Jon Maddison, UK Country Director, Epsilon International

Personalising your emails with dynamic content based on recipients response profiles is a vital step in building a valuable and long lasting two way conversation with customers. While the most obvious… Read the rest

Rules Of Engagement: Email Marketing

Welsh Business Feed — Fri, 03 Sep 2010 08:52:47 +0000

06/07/2010

By Alexandra English, Marketing Manager, LBM Direct Marketing Ltd

Email marketing is the core communication tool for the vast majority of B2B and B2C companies throughout the UK and is fast taking over direct mail as the main… Read the rest

The Death Throes of the ‘High Street’? – Part 1

Welsh Business Feed — Wed, 25 Aug 2010 14:15:53 +0000

I have never been inclined to be the harbinger of doom. However, from where I’m standing, the facts, and what they might mean for the future of ‘High Street’ shopping, seem irrefutable.

We are already seeing businesses in ‘High… Read the rest

Your website is your customer’s window on your business. What do they see?

Welsh Business Feed — Wed, 25 Aug 2010 11:01:50 +0000

Good user experience is about enabling your visitors to complete the task they set out to achieve when they typed their search term into Google. It is the most important element in satisfying the needs of your visitors. If a… Read the rest