Business Advice
Public Relations For Law Firms – Be Proactive Not Reactive
05/02/10
By Giselle Daverat, Byfield Consultancy
What exactly is [b]Public Relations?[/b] The Oxford English Dictionary describes it as: the business of creating a good public image for an organisation or famous person. I believe this to be true –… Read the rest
Online Video – Content That Gets You Noticed
Online video will generate buzz without breaking the bank
How To Turn Website Visitors Into Online Customers
By Andy Budd, managing director, web user-experience consultancy Clearleft
Truly understand your audience
The key to creating a successful website lies in providing an engaging experience for the end-user. Websites offering a poorly-defined and badly executed customer experience often frustrate… Read the rest
Capitalising On The E-commerce Opportunity
By Craig Sullivan, VP International Products, NetSuite
Over the last decade,e-commerce has changed the face of the retail sector, helping companies to expand into new markets, engage more efficiently with customers, reduce costs and drive revenue growth. However, following a… Read the rest
Getting The Most From Your PPC Campaigns
By Judith Lewis, Search Director, i-level
As the credit crunch forces more and more marketing budgets to be trimmed, keeping yourpaid search accounts in tip top shape has become increasingly important.
Pay-per-click (PPC) is not something you can set and… Read the rest
Top Tips To Protect Your Brand
By Mark Kingsley-Williams, Director, Trade Mark Direct
Your business’ name or logo is a vital part of your corporate identity – it appears on everything from your office door, to all your stationary and marketing materials – despite this, alarmingly… Read the rest
What Is Real Time Search?
By Andy Betts, Managing Consultant, DBD Media
With the announcements at the end of last year that Bing and Google have linked partnerships with social networking and micro-blogging sites such as Twitter, Facebook and MySpace, it is inevitable that real… Read the rest
Development And Launch Of New Products
By Andrew Lester, Managing Partner, Carr-Michael
A common response when asking if a company is making progress is to hear of the latest new products (or lack of) that are being launched.
