Business Advice
Making Telemarketing Work For You
By Denise Effenberg, Managing Director of Teleleads
It makes sense for companies to proactively look for new business rather than rely on customers finding them. How can businesses formulate a cost effective telemarketing campaign that generates relevant business leads?
Denise… Read the rest
Referral Marketing: Top Ten Ways Others Can Promote You
By Ivan Misner
Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”? And was your response “Thank you. Now that you mention it, there are a few things… Read the rest
Seeing The Value Of Insight
19/01/2010
By Daniel Church, Head of Analytics, LBM
The recession. It is undoubtedly the topic of the moment for marketers, and businesses in general. Budgets have been slashed and there is more pressure than ever before to deliver tangible results,… Read the rest
How To Build Winning Email Marketing Campaigns
By James Bunting, Director of Research & Strategy at Communicator Corp
Email marketing’s moved a long way from sending newsletters.
However, the real secret to success is unchanged: it is about delivering the right message to the right person at… Read the rest
Top Tips For Devising Your 2010 Digital Marketing Strategy
By Guy Weston, Digital Marketing Manager at award winning digital agency Coolpink
For many businesses, this year is all about survival. In these challenging economic times, it is even more crucial to make every penny of your marketing spend count.… Read the rest
Is An Infrastructure Crisis Threatening Paid Search?
07/01/10
By Ed Stevenson, European Managing Director, Marin Software
[b]Paid search[/b] has long been seen as the golden child of [b]digital marketing[/b]. Explosive growth since 2002 has seen the industry become the largest online advertising channel, employing thousands of search… Read the rest
Why You Need A Facebook Fanpage
06/01/2010
By Sherrilynne Starkie
So you’ve set up your [b]Facebook Fanpage[/b] and are running adverts to help attract fans. Soon you’ll have a whole community queuing up to buy your products and services. Setting up a [b]Fanpage[/b] couldn’t be easier,… Read the rest
How To Keep Spam Off The Menu When Implementing An Email Marketing Campaign
By Peter McCormick, co-founder and general manager, ExactTarget
This article offers advice to marketers on how to avoid their lovingly created campaigns ending up in the spam folder.
