Business Advice
Understanding Social Media Using Sentiment Analysis
15/12/09
By Jennifer Major, Business Development Manager, Communications, Media and Entertainment Practice at SAS UK
Is this a new science or a new fad?
[b]Social media[/b] sites make up at least half of the top 20 websites in most regions… Read the rest
Managing Corporate Reputation In Tough Times
15/12/2009
By Andrew Lester
In tough times we all focus on the critical issue: cash flow. We all have to take tough decisions and balance survival with longer term aspirations. There is no point in holding on to your principles… Read the rest
The Financial Benefits Of Corporate Reputation
15/12/2009
By Andrew Lester
This is the tricky bit. There is the often quoted famous principle of advertising: 50% of advertising works, the trouble is which 50%? Defining the [b]financial benefits of corporate reputation[/b] is also difficult, but not… Read the rest
Measuring Your Reputation: Taking Action
15/12/2009
By Andrew Lester
Your ]company’s reputation] is other peoples’ views of your company: it shows the level of “trust” they have in you on the things that matter to them. The key issue is how do you as a… Read the rest
What Is Corporate Reputation?
15/12/2009
By Andrew Lester
A [b]company’s corporate reputation[/b] is often confused with its product brand. Whilst closely related they are not the same thing. They both refer to a type of “trust”. Some companies have well known product brands and… Read the rest
The Entrepreneur’s Board: Interview with Brian Chernett of the Academy for Chief Executives
10/12/2009
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[b]Nick James, Fresh Business Thinking[/b]
My name is Nick James, I’m here with Brian Chernett, the founder and CEO of the Academy of Chief Executives. I’ve got one question for you Brian, I’ve heard about [b]the Entrepreneur’s Board[/b],… Read the rest
Making The Most Of Social Networking For Business
04/12/09
By Robert May, Managing Director of leading IT solutions consultancy ramsac
[b]Social networking websites[/b] are a modern cultural phenomenon, offering easy ways to reunite with old friends and keep in touch with family and friends. However the social element… Read the rest
Social Networking
07/12/2009
By Simon Morris
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This article will look at how best to manage the security issues [b]social networking[/b] brings to business and if a company decides to stop staff using [b]social networking[/b] how can it monitor this… Read the rest
Developing Conversation Through Social Media
03/12/2009
By Andy Coote
In this Newsletter last month – Embedding Social Media In Business – I wrote about the 3 Cs of modern marketing – [b]content, context and conversation.[/b] Having good content has always been a core activity… Read the rest
