By Kevin McSpadden, Co-Founder, More2

In an age where multichannel marketing reigns supreme and brands face a vast choice of routes through which to target customers, it’s vital that businesses come to terms with the subtleties and nuances of… Read the rest

By Alexandra English, Marketing Manager, LBM Direct Marketing Ltd

Email marketing is the core communication tool for the vast majority of B2B and B2C companies throughout the UK and is fast taking over direct mail as the main… Read the rest

By Jon Maddison, UK Country Director, Epsilon International

Personalising your emails with dynamic content based on recipients response profiles is a vital step in building a valuable and long lasting two way conversation with customers. While the most obvious… Read the rest